HOW WE QUALIFY BUSINESS LEADS TO GET THE BEST CLIENTS
(AN EPISODE OF THE DIGITAL STRATEGIST PODCASTING)
[00:00]
We are talking about an outline whenever you get a lead you can follow up with to create honesty, trust and consistency within your business. In this podcast am going to give you an achievable way for you to get a system in place for you to use consistency to question your prospect so you can determine if it’s a good mutual fit. The reason why we want to explore this is let’s say you are working with an individual or prospect. It might not be the best fit for them and that’s what this podcast is hopeful to achieve.
[01:39]
How to use digital strategist to market your small business.
[06:02]
It is not so open ended but it allows you to gauge a lot of surfaces where you kind of look at a ton of different avenues with one question. It assumes they already have a service, or they have already gotten the solution from you but usually if you are different than your competitors this is a perfect way for you to really separate yourself. Then you point out some things and maybe you ask a question that is again assumptive…. When so and so company gives you the return on investment report of the time that they have put in and the wealth that they have built for you on your site…what does that number look like? And they say they don’t do that…and I will say maybe I said it wrong…if at the end of every month they give you some sort of reports on the number of things they have done to grow from the first time they started your website was not making any money but now it’s producing 5000-6000 dollars per month in return for you because it is generating 10 more leads every month…How do they take your feedback to improve these numbers??... And they are going to say they don’t do that. And then you can probably ask a few more questions and say something like.
[08:06]
I know working together does not makes sense but there a lot of other avenues out there and they are going to say what does that mean? Well there is all this other companies that at the very least you should be able to getting this self-reports, you should be able to get some sort of feedbacks and have them built into your system, that’s your brand that’s your website.
You are leaving a lot of opportunities out there just because you are working with family so just take that into consideration. And then after that they are going to say that makes sense and then I will say…does it make sense for us to continue these or should we just part as friends and they are going to say…let’s take some time aside and talk.
The point of these is to create the same consistent pattern the same systems in place so no matter where they are in your cycle in your sales process you can still at least move on from not knowing anything about their company to knowing a few things and then make sure everyone gets the same experience. If one prospect gets a different experience than another prospect that’s going to breed inconsistency and inconsistency does not turn into trust. It erodes away the trust. But if all the people that ever reached out to you get the same experience then you are doing something even better than what you were doing before and then now they can refer your business and trust that their friends and their business partners and peers are going to be able to get the same experience they are getting and they are going to feel more obliged and help you out.
With that, I really appreciate you reaching out and listening to this podcast if you got any sort of value from this podcast. Feel free to reach out and I will love to hear how this might be able to help in your business. Until next time, this is Jake Goss-Kuehn with the Web Strategy Viking podcast. Take care.
[10:33]